How to Improve Business After Lockdown?

Have you ever imagined that you will stop driving, hanging-out with friends, travelling to places, etc just for the fear of getting abnormal cold and cough ? 2020 has shown us the scary yet a different image of life. A Year is passed but still COVID-19 has a monstrous impact on all our lives. We have experienced almost all kind of abnormal things during it’s tenure. First thing that was abnormal was Lockdown!

We have learnt to be under our ever-warm homely roof. This necessity gave birth to an idea of shopping everything online and getting delivery to doorstep. We have learnt to watch movies without going theatre. We Have gained knowledge without going to school and so on. So, depending on the World Wide Web (The Internet) for Everything has become our New Normal!

Not just our lifestyle, Businesses also had a great impact. Some key changes are,

• Slack Technologies Inc. confirms that due to the global fallout from COVID-19, there is a surge of interest in workplace-collaboration software.
• Zoom, an enterprise video communication solution is one of the most downloaded business apps in the US on Apple Store in the 2nd week of March 2020 (according to App Annie).
• Disney and Universal Studios had planned to shut down several theme parks as large gatherings might trigger the spread of coronavirus. 
• The U.S. airlines had asked for over $50 billion in federal assistance due to the dramatic decrease in passenger traffic.
• At the end of the year, airlines can have 11-19% loss in global passenger revenues, according to IATA. 

Every coin has two sides. As they say, this COVID-19 has created a positive impact on online businesses too. Teaching to KG Students through online medium would have been a joke in normal days. But now, it has become the routine for even “school-beginning” toddlers.So, we have started seeking online help for all the services and getting used to it. Because, there are so much of advantages a website or app hold for us.

Thinking about how to take advantage of this situation and re-establishing / start up a new business from scratch?

COVID-19 pandemic tenure has rapidly increased the online buyer population compared to the previous year. So, focusing on capturing your online market is indeed a wise idea worth trying in this Newnormal era

How to capture your online audience?

Having a power-packed website creates and describes your brand to the world. It perfectly pens your ideas and strategies that you wish to convey to a large amount of audience. The important advantage of preferring digital over traditional approaches like pamphlets and other tv ads is that you can measure your reach easily with web metrics. So, having a website is the first key!

Creating an app and putting in your services at a competitive cost is another important key! Because it gives a direct dealing of your clients to you. So, a robust app with attractive offers and competitive prices is a big tip to urge up in this new normal!

How to look for a good designing/development company?

In case if you are not tech-savvy, there is a necessity for outsourcing the task to the best company offering web designing and development services. Here are the things to consider before partnering with a web design company.

1.Is all work done in-house or does the web design company outsource? 

Do not hesitate to ask whether or not the web design company performs all of its services in-house. This includes design (e.g., Photoshop work), coding (e.g., html, database creation, php), writing, content creation, and marketing. A team well versed in all arenas is apt to merge its talents to create a successful site. When all the work is performed in-house, the synergy results in greater communication, collaboration, and an overall better quality product. 

2.Is its web design and development solutions customized to your specific needs? 

Your company is unique and your website should be, too, to reinforce a strong, favorable first impression and a quality user experience. Custom solutions provide greater branding, flexibility, and scalability for your website as your company grows. 

3.What is its web design and development process?

 It’s important to know how a digital company approaches web design and development because this provides direct insight into its experience and strategy. It also allows you to manage your expectations as it relates to the key milestones, number of revisions allotted to each phase, implications, timelines, etc.

4.What is its marketing experience? 

Your website is the face of your company and, if designed and developed properly, can become one of your best salesreps as it generates new leads and builds your sales pipeline. Moreover, a website shouldn’t be looked at in a silo. It should be considered within the mix of content marketing, digital marketing, SEO, social media, blogging, lead generation and inbound marketing tactics. By partnering with a web design company that illustrates this marketing prowess, you can elevate your website to a marketing platform powerhouse. 

5.How does it approach search engine optimization (SEO)?

After all, what good is a website if your prospects can’t find it during their searches? In addition to the marketing tactics listed above, your website’s coding, title tags, meta descriptions and alt tags impact your SEO.  Luckily, there are a lot of great paid and unpaid tools (like Google Analytics, Google Trends, SerpChecker, WebMeUp, Backlink Checker, and Spyfu) that web design companies can leverage to further improve your site’s SEO, so it’s important that you understand what resources are in its arsenal. 

6.Do they have case studies or proven metrics and results from previous projects? 

Reviewing the web design company’s work will give you an understanding on whether it has a proven track record for designing and developing high-performing websites. Are they able to solve business challenges through design and custom functionality/coding? Do their websites achieve results for their clients? 

7.How accessible is the web design company? How are service issues handled, including errors and bugs?

Do you have to submit a ticket through email or online HelpDesk, or can you reach someone directly by phone. The value of reaching an individual over the phone is priceless, especially during a crisis (e.g., website breach or downtime).

Considering all the above points and choosing the right designing company is very crucial to start your online journey!.

Rely on us !

Zoyotechnology was established in 2011 as a service provider in the field of IT. Our company has a steady growth in the past 10 years accumulating significant skills and expertise.

Zoyotechnology has been providing software services for over 250+ clients around World for over 10 years including Software development, Custom Software development, Website designing, e-Commerce development, Brand promotions, Digital Marketing Services, Point of sale (POS), CRM ,Hosting, Logo designing, Brochure, Domain names and e-Mail services.,etc

Rely on us for the growth of your business and let us do the strategic management of creating, maintaining, and marketing your site with better utilization of technology and resources !!.